Advance your Career, Raise Funds and Solve Challenges
The program is for non profit staff and job-seekers wanting to successfully solve community challenges. Participants work on programs such as social services, community development, education, the environment and social justice and are:
Great Communication = New Donations + Increased Services
This program will lead you in developing and launching a winning, targeted, donor communication plan to help you:
What Participants Say:
“Tim and his online team are only an email away and based on my own experiences never failed to respond to my challenges, concerns, successes and queries. I know that my community members and I have benefited tremendously from our interaction with Tim and participation in the program. I do wish you continued success with your commitment and drive in providing excellent service, and valuable and practical knowledge.” Gillian Primus
“Thank you so much, Tim – till the next course. It will be a pleasure to go out and demonstrate the elegant simplicity and effectiveness of your system. It was also my great fortune to have been partnered with Sam, thanks to Tim. I thank you for a wonderful learning experience together. Looking forward to another time as classmates or colleagues.” Carol Wallace.
What you will Do:
You will identify a goal-oriented campaign to develop during the program for both your personal learning experience, and for your organization’s growth. The program provides cutting-edge information, weekly, downloadable tool kits, training and expert consultancy—and leads you in developing a nonprofit marketing plan for your organization. Here is a quick summary:
I began working pro bono with non profits in the 1980s—and I’ve always enjoyed it. So, after a 25 year successful business career I decided to give back by beginning to work full time with non profits in 2002.
Since then I have worked face-to-face as a consultant with over 100 non profits, and have led training programs and distance-learning programs with over 500 organizations.
Training is great—but it’s not enough.
What I enjoy more is this blended consulting and mentoring program where we take training one step further. We take a non profit communications challenge you have identified—and work together for six months to develop a targeted campaign that works to solve it. We start off by clearly identifying your goals, develop a goal-oriented campaign, research donor possibilities, effectively articulate what you do, step into the 21st century and learn how new supporters find you—and then write the campaign. Then we launch it. I supply easy to edit templates for each of the steps—which you keep for developing future campaigns for your organization.
The six-month, step by step process.
The program is designed in a progression where each weekly module represents one sequential step for you to take in the process of campaign development. Each assignment has a tool kit for you to download, print out, edit, and use as templates over and over again in launching new campaigns. We will take approximately one month for each one of the following six core topics:
- What are you hoping to achieve (brainstorm)?
- Examples may include building your subscription list, driving people to your site, branding, funding.
- Articulate and prioritize your list of goals (donations, volunteers, subscribers?) in preparation for your first campaign. How many? How much? When?
- Action: Start your campaign template collection by identifying the campaign that you want to develop in this 6-month program. Learn now, grow your nonprofit, and work faster on your next campaign using your new templates. Begin a campaign outline using a simple Word document that I provide to compile your monthly findings.
- Who are you hoping to reach in order to meet your support goals?
- Are they wealthy, needy, young, professional, retired?
- What specifically are new supporters looking for?
- Where are they? What groups might they be affiliated with that you can target?
- Action: Create a description of the type of person they are: We need a persona—an avatar to visualize here! Copy the detailed description into your campaign outline.
- What are your causes’ challenges?
- What are your nonprofit’s solutions?
- Who benefits—or what causes benefit?
- Are your solutions enduring?
- Action: Define each of these with compelling sound bites in a manner interesting to supporters. Paste these into your campaign outline.
Let supporters find you by using their own way of asking. Listen carefully to what they want—and how they say it.
- What specifically are your potential supporters looking for?
- Why are they looking?
- Where and how do they look for finding a nonprofit to support?
- Specifically, how do they ask for what they’re looking for?
- How do they articulate it? What words, what phrases?
- How can your nonprofit’s ‘sound bites’ be edited to address what they are asking for?
- Action: Compile how they articulate their searches for what you do. What words, what phrases? Match their keywords and phrases to your compelling calls for action. Paste these into your campaign outline.
For example, for individual donors, you could tune up your blog posts and newsletter to capture donor imagination. For new potential donors you might want to look at your landing pages and SEO—or consider applying for a Google AdWords grant. Here are some ideas:
- Website/Blog. To do: Carefully write each page in order to speak to your supporters in their language. SEO. Blog promotion.
- Newsletter: To do: Build your mailing list. Compelling subject lines. Valuable content. Modern, responsive format.
- AdWords. To do: Google Grant for AdWords. Plan your ad campaigns. Use supporters’ language in your AdWords ads, and in your webpage too.
- Action: Analyze which platform will best meet your goals. Research what you might need to do to improve an existing approach—or develop a new one. Simple is better! Too much, too fast might be counterproductive. Paste your decision into your campaign outline.
- Your new potential supporters’ search terms?
- Your communications’ keywords (blog, newsletter)?
- Your webpage landing pages linked to from newsletters, blogs, or AdWord campaigns?
- Use one of my templates to write the finished campaign.
- Consider space, attention span, and mobile devices.
- Upload your copy to your organization’s blog or newsletter template.
- Do you want to add photos and links?
- Will they link to a landing page: is it complete and ready too?
- Proof read. Check links. Send samples to different devices. Check payment systems.
- Launch it! Track your performance over the first week and watch it grow.
10 People Only. This mentoring program is limited to 10 people. We will have weekly communication through my advice and comments on your weekly assignment modules. I will have a monthly, 60 minute, private telephone consultation with you so that we can be able to work closely together on your project. I will also respond to quick questions that you send me.
Normally, when I work with an organization on a project as expansive as this—we might be looking at a consulting fee of $10,000—or more. But, I have organized this mentoring program so that it is much more affordable: your organization will simply pay $1,200. This will cover the six month program, the 20 template kits and downloadable resources. There are no other expenses.
Two simple steps and you’re in!
I look forward to working with you. The application form is just below.