Boost Donations in this Nonprofit Communications Program
SIX MONTH MENTORED TRAINING PROGRAM IN NONPROFIT COMMUNICATIONS
Participate in a Private Mentored Training Program with Tim Magee
Choose Between Two Disciplines: Nonprofit Communications or Project Design, Funding & Management
Begins Quarterly.
Work Smarter: Six Months to a More Focused, Organized You. In this 6 month intensive training program, we will focus on improving communication with your supporters—whether they are donors, volunteers, corporate sponsors or your programs’ clients.
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Advance your Career, Raise Funds and Solve Challenges
The program is for non profit staff and job-seekers wanting to successfully solve community challenges. Participants work on programs such as social services, community development, education, the environment and social justice and are:
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Great Communication = New Donations + Increased Services
This program will lead you in developing and launching a winning, targeted, donor communication plan to help you:
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What Participants Say:
“Tim and his online team are only an email away and based on my own experiences never failed to respond to my challenges, concerns, successes and queries. I know that my community members and I have benefited tremendously from our interaction with Tim and participation in the program. I do wish you continued success with your commitment and drive in providing excellent service, and valuable and practical knowledge.” Gillian Primus
“Thank you so much, Tim – till the next course. It will be a pleasure to go out and demonstrate the elegant simplicity and effectiveness of your system. It was also my great fortune to have been partnered with Sam, thanks to Tim. I thank you for a wonderful learning experience together. Looking forward to another time as classmates or colleagues.” Carol Wallace.
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What you will Do:
You will identify a goal-oriented campaign to develop during the program for both your personal learning experience, and for your organization’s growth. The program provides cutting-edge information, weekly, downloadable tool kits, training and expert consultancy—and leads you in developing a nonprofit marketing plan for your organization. Here is a quick summary:
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SIX MONTH MENTORING PROGRAM IN NONPROFIT COMMUNICATIONS
Detailed Program Information
Welcome to my six month communications mentoring program. In this program you and I will work together, one-on-one, for six months on a nonprofit communication plan and campaign of your choice—exactly as I do with a face-to-face client.
I began working pro bono with non profits in the 1980s—and I’ve always enjoyed it. So, after a 25 year successful business career I decided to give back by beginning to work full time with non profits in 2002.
Since then I have worked face-to-face as a consultant with over 100 non profits, and have led training programs and distance-learning programs with over 500 organizations.
Training is great—but it’s not enough.
What I enjoy more is this blended consulting and mentoring program where we take training one step further. We take a non profit communications challenge you have identified—and work together for six months to develop a targeted campaign that works to solve it. We start off by clearly identifying your goals, develop a goal-oriented campaign, research donor possibilities, effectively articulate what you do, step into the 21st century and learn how new supporters find you—and then write the campaign. Then we launch it. I supply easy to edit templates for each of the steps—which you keep for developing future campaigns for your organization.
So this mentoring program is a combination of training, advising, and consulting. I will provide an experienced set of eyes and concrete feedback on your work. I will also show you tricks for working smarter and faster during the process.
The six-month, step by step process.
The program is designed in a progression where each weekly module represents one sequential step for you to take in the process of campaign development. Each assignment has a tool kit for you to download, print out, edit, and use as templates over and over again in launching new campaigns. We will take approximately one month for each one of the following six core topics:
Summary: Nonprofit Communication Mentoring Program
1. Your Support Needs
First: Get specific about your support goals. Do you want supporters that are donors, volunteers, subscribers? How many?
- What are you hoping to achieve (brainstorm)?
- Examples may include building your subscription list, driving people to your site, branding, funding.
- Articulate and prioritize your list of goals (donations, volunteers, subscribers?) in preparation for your first campaign. How many? How much? When?
- Action: Start your campaign template collection by identifying the campaign that you want to develop in this 6-month program. Learn now, grow your nonprofit, and work faster on your next campaign using your new templates. Begin a campaign outline using a simple Word document that I provide to compile your monthly findings.
2. Who is your Community of Supporters?
Who are these new nonprofit supporters you are hoping to reach? What causes do they want to support?
- Who are you hoping to reach in order to meet your support goals?
- Are they wealthy, needy, young, professional, retired?
- What specifically are new supporters looking for?
- Where are they? What groups might they be affiliated with that you can target?
- Action: Create a description of the type of person they are: We need a persona—an avatar to visualize here! Copy the detailed description into your campaign outline.
We will analyze and use different methods of finding out answers to these questions. We will learn how to find this information about potential new supporters on the Internet, and how to conduct a survey with both existing and new supporters.
3. Your brand: Who are you?
What does your nonprofit do? Specifically, in sound bites, let’s make this sound attractive to your new supporters.
- What are your causes’ challenges?
- What are your nonprofit’s solutions?
- Who benefits—or what causes benefit?
- Are your solutions enduring?
- Action: Define each of these with compelling sound bites in a manner interesting to supporters. Paste these into your campaign outline.
4. The 21st Century Communication Secret: [Shhh… It’s all about them!]
Let supporters find you by using their own way of asking. Listen carefully to what they want—and how they say it.
Let supporters find you by using their own way of asking. Listen carefully to what they want—and how they say it.
“If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.” – Nelson Mandela
- What specifically are your potential supporters looking for?
- Why are they looking?
- Where and how do they look for finding a nonprofit to support?
- Specifically, how do they ask for what they’re looking for?
- How do they articulate it? What words, what phrases?
- How can your nonprofit’s ‘sound bites’ be edited to address what they are asking for?
- Action: Compile how they articulate their searches for what you do. What words, what phrases? Match their keywords and phrases to your compelling calls for action. Paste these into your campaign outline.
5. Your Communication Connection.
A. Where will you launch your campaign?
Clearly define which type of donor connection is best for your campaign. The donors may be individuals who are already making contributions to your organization inspired by your email newsletters and the donor pages on your website (full of compelling stories!). They may also be new supporters you haven’t reached yet. In either case, we will clearly define the channels that connect you to your target supporters.
For example, for individual donors, you could tune up your blog posts and newsletter to capture donor imagination. For new potential donors you might want to look at your landing pages and SEO—or consider applying for a Google AdWords grant. Here are some ideas:
- Website/Blog. To do: Carefully write each page in order to speak to your supporters in their language. SEO. Blog promotion.
- Newsletter: To do: Build your mailing list. Compelling subject lines. Valuable content. Modern, responsive format.
- AdWords. To do: Google Grant for AdWords. Plan your ad campaigns. Use supporters’ language in your AdWords ads, and in your webpage too.
- Action: Analyze which platform will best meet your goals. Research what you might need to do to improve an existing approach—or develop a new one. Simple is better! Too much, too fast might be counterproductive. Paste your decision into your campaign outline.
B. Connect the Key Word Dots.
Use supporters’ language in your communications, and in your webpage too. Then, supporters will find you. Are your keywords congruent with:
- Your new potential supporters’ search terms?
- Your communications’ keywords (blog, newsletter)?
- Your webpage landing pages linked to from newsletters, blogs, or AdWord campaigns?
6. Your Campaign Launch.
You will launch your first no cost/low cost campaign.
By now you have all of the moving parts for your campaign. Your goal, your supporter language, sound bites and your communication channel. This month, we will combine them into a finished campaign—and launch it!
- Use one of my templates to write the finished campaign.
- Consider space, attention span, and mobile devices.
- Upload your copy to your organization’s blog or newsletter template.
- Do you want to add photos and links?
- Will they link to a landing page: is it complete and ready too?
- Proof read. Check links. Send samples to different devices. Check payment systems.
- Launch it! Track your performance over the first week and watch it grow.
10 People Only. This mentoring program is limited to 10 people. We will have weekly communication through my advice and comments on your weekly assignment modules. I will have a monthly, 60 minute, private telephone consultation with you so that we can be able to work closely together on your project. I will also respond to quick questions that you send me.
Write Faster to Save Time
I’ve created 20 sets of communication design templates (detailed step-by-step instructions and finished examples of each module that will be used by you as templates) that you can download and customize to best fit your emerging project design. 20 logical steps: No more writing from scratch—just edit and modify my templates to best fit your campaign. You will also be able to download program resources for perfecting your monthly activities.
“I just want to take this opportunity to complement you on the practical ideas, knowledge and vast experience that you continue to share with us on each assignment. Many times your examples are the solution of choice for our us. I have been provided with constant support, practical solutions, feedback specific to our weekly submissions (so we know Tim reads our assignments!) and unwavering encouragement.
Tim and his online team are only an email away and based on my own experiences never failed to respond to my challenges, concerns, successes and queries. I know that my community members and I have benefited tremendously from our interaction with Tim and participation in the program. I do wish you continued success with your commitment and drive in providing excellent service, and valuable and practical knowledge.” Gillian Primus
“Thank you for all your effort in putting together a great program and all of the program resources. Thank you for everything – for making this possible, for your guidance, and for your continuous optimism and encouragement. I look forward to the opportunity to work with you again in the next session.” Wye Yee Yong
“This program was absolutely awesome! The course content, instruction, example projects, on-line resources and the most valuable – your timely guidance on the assignments were all perfectly done.” Burt Mento
“As you know, as a real beginner, without your project example templates I could never have written even a single word by myself.” Moise Tend
Normally, when I work with an organization on a project as expansive as this—we might be looking at a consulting fee of $10,000—or more. But, I have organized this mentoring program so that it is much more affordable: your organization will simply pay $1,200. This will cover the six month program, the 20 template kits and downloadable resources. There are no other expenses.
How to Enroll in the Mentoring Program
Two simple steps and you’re in!
It’s easy to enroll in the program. There are only two things to do: pay the program fee and fill out the Non-Profit Program Application Form. The links are just below.
SHOPPING CART
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When you are ready to pay, click ‘Add to Cart.’ PayPal membership is not required; in the lower left you will see ‘Don’t have a PayPal account?’ Click ‘continue’ and you will be linked to the credit card form for non-PayPal members.
If it’s more convenient for you to pay by bank transfer we will be glad to send you instructions. Write to us here.
I look forward to working with you. The application form is just below.
Sincerely,
Tim Magee